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Project Overview
Beeline in partnership with Creation Team Advertising was entrusted with delivering a high-impact, visually striking entrance experience for ZOYA Ghazala Bay, a premium coastal development by LMD. Held in the heart of Ghazala Bay on Egypt’s North Coast, the event catered to a curated audience of real estate investors, VIP guests and early-phase buyers.
Execution Overview
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Full-scale entrance gateway production & lighting
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Installation of branded signage structures with day-and-night visibility
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Ambient architectural lighting and façade illumination
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On-site wayfinding and directional signage production
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Integrated lighting design to enhance architectural curves and brand lines
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Coordinated branding across multiple structural elements
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Technical supervision and logistics management
Highlights & Challenges
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Immersive First Impressions: The illuminated curved main gate, outlined with seamless LED contour lighting, served as a landmark feature, setting the tone for the ZOYA experience
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Natural Elements Integration: Beeline incorporated organic textures like reed-fiber surfaces into the branding walls, merging luxury with the bay’s natural surroundings
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On-Site Challenges: With the site still under construction, the team worked around ongoing development activity, ensuring precise alignment, power access, and structure stability without disrupting the work of other contractors
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High-End Results vs. Delivery Dates: From design to deployment, the execution had to meet strict aesthetic and functional standards within a tight timeframe, all while ensuring durability against coastal wind and sand