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Project Overview
To celebrate the spirit of Ramadan in a vibrant and visually captivating way, Beeline partnered with Morph+ to produce a large-scale decorative installation at the main outdoor plaza of One Golden Square.
Execution Overview
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Concept development and 3D design
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Full structural production and fabrication
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Installation and on-site assembly
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RGB lighting design for night-time impact
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Project management and logistics
Highlights & Challenges
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Creative Direction: Delivered a pastel-toned, mosque-inspired modular tower that merged tradition with contemporary visual appeal.
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Architectural Design: The piece featured various Arabic arch motifs and domes stacked into an engaging geometric composition.
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Lighting Transformation: Carefully planned lighting effects allowed the structure to visually transition from day to night, maintaining its impact after dark.
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Viral Exposure: The structure became a highly photographed icon throughout the season, boosting social media engagement for the venue.