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Project Overview
Partnering with GT Events, Beeline brought to life an enchanting Christmas experience for residents and guests.
Held at the heart of the O West community, this festive activation transformed the venue into a vibrant holiday destination, combining interactive décor, photo opportunities, and joyful branding elements.
Execution Overview
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Full design and execution of large-scale themed entrance arches
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Construction of a walk-through Christmas tree centerpiece
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Interactive photo booths including a Santa throne and candy-striped cube zone
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Christmas stage with LED screen integration and decorative build-up
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Festive street dressing including garlands, baubles, reindeer, and light structures
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Themed backdrops and vinyl-wrapped towers for consistent branding
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Gift box decor, oversized candy canes, and immersive Christmas props
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Lighting setup to enhance ambiance across day-to-night transitions
Highlights & Challenges
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Immersive Holiday Journey: From the moment guests walked through the grand arch, they were immersed in a festive narrative filled with rich colors, interactive visuals, and iconic Christmas symbols.
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Crowd-Friendly Installations: Every photo booth and installation was designed for safe interaction, high engagement, and visual impact — perfect for families and content creators alike.
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On-Site Coordination with Construction: The Beeline team worked around an active development zone, ensuring safety and flawless execution amid the presence of nearby construction and ongoing site work.
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High Visual Standards: All elements — from baubles to backdrops — were custom-built to reflect the elegance and scale expected of the O West brand, delivering a premium seasonal experience.