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Project Overview
Beeline has partnered with Realtime Experience, for leading MOHM, to bring their brand to life through an experiential pavilion titled "The View”. Launched at the iconic Citadel site overlooking Old Cairo, the project was designed as both a showroom and a statement, showcasing MOHM's innovation, craftsmanship and commitment to design excellence.
Execution Overview
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Full structural design and fabrication of the modular glass pavilion
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Exterior branding including 3D illuminated signage on architectural façades
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Interior layout planning and product display integration
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Custom-fit lighting and ceiling treatments to complement product zones
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Lounge and meeting areas curated for comfort and visual balance
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Scenic design to maximize panoramic city views
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On-site finishing, styling, and spatial flow management
Highlights & Challenges
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Design Meets Landmark: The transparent structure was carefully planned to blend modernity with heritage, making use of clean lines and minimal materials to complement the backdrop of the Citadel without overpowering it.
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Functional Showroom Experience: Each area was tailored to reflect MOHM’s diverse furniture range in real-world office and co-working scenarios, allowing guests to engage with the brand in a live setting.
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Logistical Precision: Building a temporary-yet-premium structure on a historic site required close coordination with preservation authorities and adherence to strict structural guidelines.