Execution Overview

• Full-scale event branding and visual identity based on the “Decade of Gold” theme
   

• Award display design and custom-built 3D branded trophies for Top Performers
   

• Welcome arches and photo zones featuring MetLife’s logo and timeline highlights
   

• Stage design with large LED backdrop, custom animated content, and light choreography
   

• Interior mood lighting and floral styling for a premium dinner setting
   

• Lounge and networking areas with brand-consistent detailing
   

• High-end fabrication of logo walls, gold-accented panels, and backdrops

Highlights & Challenges 

• Golden Visual Language: Every visual element — from the awards to the stage to the welcome corridor — was unified under a sleek “Decade of Gold” design system that merged MetLife’s identity with a warm, celebratory gold palette.
   

• Lighting-Centric Storytelling: A key focus was placed on dynamic lighting design — both onstage and around the venue — to emphasize key moments such as award announcements and speaker walk-ons.
   

• Recognition in Style: Beeline designed a full Top Performers wall featuring personalized awards and a bold MetLife icon, giving each honoree a moment in the spotlight.
   

• Timeless Meets Contemporary: From geometric backdrops to a refined dinner setup, the environment echoed MetLife’s modern professionalism with a touch of legacy tribute.