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Project Overview
To mark its brand launch in Egypt, Tale Events partnered with Beeline to bring a vibrant pop-up activation to life at Mall of Egypt. The immersive installation was designed to celebrate the brand’s core concept: connecting scent with personality.
Execution Overview
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Design and fabrication of a fully branded modular pop-up kiosk
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Floor graphic design with vibrant thematic messaging
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Installation of product display pedestals and mirrored ceiling elements
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Ambient lighting and overhead spotlight rigging
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Branded acrylic entry panels and logo signage
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Electrical connections and on-site setup logistics
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Coordination with mall management for execution and approvals
Highlights & Challenges
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Bold, personality-themed floor graphics created strong visual impact and emotional resonance with visitors
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Floating mirrored ceiling added depth and an eye-catching architectural element
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Seamless overnight installation completed in under 8 hours to align with mall operation constraints
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Structural design balanced high visibility with a clean, minimal aesthetic
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Coordinated approvals and compliance with mall safety and branding guidelines
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Enabled immersive customer engagement through color-coded scent zones linked to personal traits