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Project Overview
Smoochy custom-built booth was created around its playful identity. Produced by Beeline, the setup featured a fully themed façade, oversized product replicas & bold 3D details. The project reflects Beeline’s expertise as an outdoor activation booth company creating playful, branded retail experiences.
Execution Overview
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Themed Façade: A custom outdoor booth was made with a fully branded façade, creating an immediate visual statement
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Oversized Product Features: Large-scale replicas of Smoochy products were produced as standout display pieces
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Display & Interaction: Custom counters, display units, and visitor touchpoints were built to support product presentation
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3D Production: Custom three-dimensional features and branded signage were incorporated throughout the booth
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Material & Finishing: MDF, wood, acrylic, metal framing, printed vinyl, and painted finishes were used across the production to achieve the different shapes & textures
Highlights & Challenges
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Product at Scale: Oversized product replicas transformed familiar Smoochy products into eye-catching physical features
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Strong Visual Character: The themed façade and 3D elements gave the booth a playful personality
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Custom Execution: Producing multiple shapes and structures across MDF, wood, acrylic, and metal required different manufacturing techniques
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Interactive Touchpoints: Counters and display units were designed not only to present the products but also to create points of interaction for visitors
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Outdoor Execution: Building and installing the activation outdoors required durable finishes, careful handling and efficient on-site assembly