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Project Overview
Perla was brought to life through a refined set of custom-branded structures designed to give the event a strong visual presence. Executed by Beeline, the production centered around a dimensional backdrop, presentation walls, a curved bar unit, and branded scenic details.
Execution Overview
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Hero Backdrop: The main Perla backdrop was custom made with raised dimensional lettering, creating a prominent branded focal point
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Presentation Walls: Custom display and presentation walls were produced for different areas of the event
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Curved Bar Unit: A bespoke curved counter/bar was built with integrated decorative finishes
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Materials & Finishes: Painted MDF and wood, acrylic lettering, printed graphics, and decorative finishes were used to achieve the desired results
Highlights & Challenges
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Consistent Brand Application: From the hero backdrop to the presentation walls, the Perla identity was carried consistently across the event
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Functional Execution: The bar and display walls were designed to serve practical event requirements
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Detail-Oriented Finishing: Painted surfaces, acrylic lettering, printed graphics, and decorative treatments required careful finishing to maintain a high-quality result
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Efficient Installation: Multiple custom-built elements were installed and finished on site, requiring accurate positioning & coordination