.png)
Project Overview
Samsung at Insomnia Egypt Gaming Festival brought the brand into the heart of the gaming action through a custom-built booth produced by Beeline. The activation demonstrates Beeline’s expertise as a gaming and experiential brand activation agency delivering custom exhibition booth production.
Execution Overview
-
Gaming Stations: Custom-built gaming stations were made to give visitors a dedicated space to experience Samsung products
-
Booth Structure: The booth was constructed using custom MDF, acrylic, metal framing, printed vinyl, and LED elements, creating a distinctive physical presence
-
Interactive Zones: Dedicated challenge and experience areas encouraged visitors to interact with the booth
-
Product Displays: Custom counters, display walls, and product showcase units
-
On-Site Execution: All booth components were delivered, assembled, installed, and finished on site
Highlights & Challenges
-
Premium Launch Setting: The combination of painted finishes and custom displays created a sophisticated setting appropriate for the launch of a new development
-
Brand Integration: Graphics and branded elements were applied directly to custom-built pieces, making the brand part of the physical event
-
Integrated Technology: Concealed lighting added illumination to key structures while maintaining a clean appearance
-
Precise Installation: The delivery and assembly of multiple bespoke elements on site required careful coordination to ensure everything was ready for the project launch