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Project Overview

A custom Ramadan project was produced by Beeline for Valda. The production brought together functional display units and decorative features to create a cohesive experience while maintaining a strong and consistent presence. The activation showcases Beeline’s expertise in Ramadan retail activation and custom displays for leading brands.

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Execution Overview

  • Custom Structures: Ramadan-inspired structures and display units were produced using wood and acrylic, alongside custom counters and promotional display units 

  • Brand Integration: Branded product displays, feature installations, and production structures were carefully integrated  

  • Decorative Elements: Custom pieces, decorative walls, props, arches, and lanterns were produced to complement the seasonal theme  

  • Installation & Assembly: All production elements were transported, installed, and assembled on site, ensuring consistency across the final setup

Highlights & Challenges 

  • Custom Craftsmanship: The project required the manufacturing of a wide range of bespoke elements across wood and acrylic, including display units & counters 

  • Strong Brand Presence: Product displays and branded production elements were integrated naturally into the final result  

  • Functional Balance: The production combined practical display requirements with visually engaging decorative elements to create a well-rounded environment

  • On-Site Execution: Coordinating the installation of multiple custom-built elements 

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Office - Obour city, industrial Zone B, youth area

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