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Project Overview
Vivo took its brand experience outdoors with a large-scale activation built around multiple custom zones and one standout attraction: a life-size Vivo experience van. Produced and executed by Beeline, the activation combined builds, interactive stations and product areas, to create a complete journey across the venue.
Execution Overview
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The Vivo Experience Van: A life-size Vivo van was produced from the ground up, with both its exterior and interior fully produced to serve as the centerpiece of the activation
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Activation Zones: Multiple custom-built areas were developed, including interactive gaming stations, experience points & product displays
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Brand Features: Large-scale structures and walkthrough installations were manufactured to connect the different zones
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Wayfinding: Oversized scenic pieces, directional signage, and custom wayfinding installations
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Product Areas: Custom seating, product display zones, and branded touchpoints were built to provide practical spaces for visitors while keeping the Vivo presence consistent
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Materials: MDF, wood, acrylic, printed vinyl, decorative paint finishes, and integrated LED lighting were used, allowing for different textures and finishes
Highlights & Challenges
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Large-Scale Footprint: The project extended across multiple areas of the venue, requiring several distinct structures and experiences
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Interactive Experiences: Gaming stations and hands-on experience areas gave the activation an active component and increased opportunities for product interaction
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Custom Production: Oversized elements, branded structures, signage, and wayfinding pieces
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Complex Logistics: Managing the production and installation of a large number of structures across an outdoor venue