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Project Overview
TLD was a fully custom-built event - promoting the launch of TLD’s recent project - executed by Beeline, featuring structures, scenic builds, experience zones, and branded finishing details. The build reflects Beeline’s strength as an event production and experiential design company delivering large-scale launch activations.
Execution Overview
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Structural Build: Custom structures were constructed using wood, MDF, and metal framing, providing the framework for the event’s main features and installations
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Scenic Production: Bespoke scenic pieces combined wood cladding, acrylic detailing, and printed vinyl graphics to add texture and dimension
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Entrance & Experience Areas: Statement entrance features and dedicated experience zones were built using painted MDF, acrylic and decorative finishes
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High Quality Finishes: Custom cladding, feature walls, and detailed treatments
Highlights & Challenges
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Complex Production: Delivering large custom structures across multiple materials required careful engineering and finishing
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Material Combination: Wood, MDF, metal, acrylic & printed vinyl were brought together across individual structures while maintaining consistency in finish and detailing
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Built-In Lighting: Concealing lighting systems within the structures added another layer of technical complexity while keeping the finished pieces visually clean
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Site Assembly: Installing large-scale structures and finishing multiple event areas on location required accurate measurements, coordinated delivery, and efficient assembly