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Project Overview
Beeline proudly delivered a full-scale production with Realtime Experience for the rebranding launch event of Heidelberg Materials (previously Suez Cement). Held at the company’s industrial site, the event marked a pivotal shift in the brand’s identity, celebrating innovation and sustainability.
Execution Overview
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Full event concept and creative design
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Scenic design and custom-built installations
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Logo monument and statement decor production
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Branded photo booths and media backdrop units
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Full stage setup with audio-visual integration
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Furniture and lounge area setup
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Signage, directional branding, and environmental graphics
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Lighting and LED-enhanced bar units
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On-ground coordination and production management
Highlights & Challenges
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Industrial Meets Elegant: Transformed an active cement plant into a stylish, branded event space — balancing safety with design excellence.
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Color-Coded Visual Identity: Brought Heidelberg’s bold new brand colors to life through giant silo murals, installations, and colorful décor elements (e.g., color-coded cement pipes, illuminated accents).
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Design Meets Function: Every visual element — from bar counters to pipe sculptures — doubled as a functional and photo-friendly design piece.
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Sustainable Brand Messaging: Executed a modern, minimalist identity wall highlighting Heidelberg’s transformation message in both English and Arabic.
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Site-Specific Adaptation: Designed all builds and layouts to adapt to uneven terrain and industrial infrastructure — ensuring safety without compromising style.
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Iconic Moments: Created powerful branding moments with large-scale signage, LED-lit installations, and content-ready visual areas that amplified social media engagement.