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Project Overview
Beeline proudly partnered with Shayeaa Communications to produce the official launch event of AZHA in Ain Sokhna, a premium coastal destination on Egypt’s Red Sea. The high-profile event gathered top-tier guests for a beachside celebration marked by sophisticated design, immersive staging, and a seamless guest experience.
Set against a stunning seaside backdrop, the event aimed to showcase the brand’s elevated identity and lifestyle offering through a visually captivating and architecturally refined environment.
Execution Overview
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Custom-designed stage and entrance architecture
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Full-scale venue build-up and layout planning
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Lighting, audio, and multimedia setup
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Guest seating and lounge area styling
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Branded backdrop installations and directional signage
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On-ground technical and logistics management
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Fabrication of custom-built event structures
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Event branding and logo displays
Highlights & Challenges
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Architectural Design Precision: Delivered a bespoke entrance structure and stage with sweeping curves and brand integration to reflect AZHA’s modern coastal elegance.
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Coastal Environment Setup: Executed a full-scale build on a beachside venue, ensuring stability, durability, and high-end finishes amid natural elements.
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Seamless Guest Experience: Planned and delivered a layout that allowed smooth guest flow, elegant photo ops, and shaded, comfortable seating with a sea view.
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Brand Immersion: Integrated AZHA’s visual identity through minimalist branding elements, logo walls, and custom signage.
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Large-scale Coordination: Managed setup, logistics, and technical infrastructure within a tight timeframe without compromising on execution quality.